|
|
|
|
Customer
Loyalty Management Solution (S)
is uniquely designed to
enrich Internal corporate strategy by providing a fully
automated data capturing facility enabling sophisticated
corporate think tank in many instances to analyze customer
behavior, develop actionable customer segmentation schemes and
build predictive models of customer behavior to fuel revenue
growth.
|
In all Retail
Industry, Customer strategy lies
at the heart of customer
relationship management. It
defines a company's objective
with regard to its customers: acquiring them, serving
them and retaining them. It involves understanding the nature of
customers, the relationships and the different flavors customers and relationships come in, as well as the factors driving those
differences.
|
| Developing Customer Centric Strategy to
improve business growth requires up-to-date elements
such as market information, competitive intelligence,
data about trends in customer attitudes and behavior in
the market place, not limiting to the company and its
product and service offerings. |
 |
Using insights from Customer Loyalty
Management Solution (CLMS) data, your company’s
marketing and merchandising departments can work closely
to determine optimal prices, promotions, and product
mixes by specific stores, regions, gender group, earning
group and many more selective criteria.
Customer information is powerful if used correctly
throughout the organization, including marketing,
merchandising, finance, and store operations (see Figure
1). Retailers who understand this usage increase the
quality and usefulness of its customer intelligence to
create the following:
Marketing insights—For relevant communication,
meaningful interactions, and personalized promotions,
influencing the buying behavior and ultimately improving
retailer image
Merchandising insights—To forecast the effect on
merchandise sales and margins by better understanding
customer affinities, preferences, and habits
Business insights—To analyze profitability, and plan
everything from new store locations and private-label
development to store training and labor forecasting
Store insights—To ensure the home office is properly
training store associates, and for monitoring store
execution effectiveness and performance.
|
|
Features
|
Benefits
|
|
• Uniquely designed to
enrich Internal corporate strategy by providing a fully
automated data capturing facility enabling sophisticated
corporate think tank in many instances to analyze
customer behavior, develop actionable customer
segmentation schemes and build predictive models of
customer behavior to fuel revenue growth.
|
•Customer's perceptions about your
company
|
|
• Customer's perceptions of what others
think about your organization, called the external image
of the company.
|
|
• Reflects the impact of "boundary spanning agents,"
which are your salespeople, customer service or
technical representatives who interact with customers.
These agents reveal a lot about the quality and
character of your company.
|
|
