What is Integration?
Integration is a way of connecting ERP software to other systems to ensure that consistent information is shared while also automating workflows. It is useful because it affects relationships between ERP software and other vendor systems so that businesses can customise and select the specific tools they want to have in their solutions.
Automated Business Processes:
Integrating ERP systems with other applications ensures that data from different applications, such as eCommerce and CRM, remain updated in the ERP software. People from all departments would have access to omnichannel business data. For Instance, the inventory management team would have access to the real-time inventory of products available in eCommerce, and can immediately act upon a shortage of products. The accounts team would not have to wait for the marketing and sales teams for revenue details. Moreover, having all data in the ERP ensures that it remains the single source of truth for data and employees refer to data in ERP in case of any discrepancies.
Accuracy of Operations:
We now already know ERP Integration automates business processes and reduces the human workload of manual data entry, and it also provides the advantage of a reduction in human error. The accuracy of data in ERP software increases as a result of teams working with the right data. For instance, without ERP integration, the operations team would have to manually make entry of customer orders from eCommerce, which is error-prone, ultimately leading to the wrong products being delivered and/or sales personnel approaching leads with incorrect requirements.
Efficiency of Time Spent:
You are eliminating one of the major time-consuming parts of the work, which is manually entering data into the ERP. This frees you of useless burdening work and facilitates you to spend the equivalent time in other useful business operations, such as market penetration, new feature implementation, business expansion, process optimization, and so on. Since ERP Integration makes accurate real-time data available in the system, you can easily make use of the data to derive high-level actionable insights and make decisions that help take your business to the next level.
Integrating your ERP with your primary business tools, such as project management, enables the centralization of work-related data. This means everyone in the company will be able to see what others are working on, and you can set priority levels to employee tasks and schedule processes. Also, knowing what teams are working on will not only help you understand whether the on-going activities are aligned with business objectives, but also make modifications in tasks wherever and whenever necessary. For instance, if you had asked for a project report from your employee, but see that they are working on a priority development task in a project, you can then reschedule the task you assigned accordingly.
Accelerated Sales Conversions:
Accelerated conversions in sales mean more website visitors are getting converted into leads and more leads are getting converted into customers in shorter time spans, compared to what it was before integrating your ERP application. Lead information from CRM and eCommerce immediately flows into eCommerce, which enables all departments to collaboratively work towards specific customer demands and needs. More and more leads are processed effectively in less time, which provides a dual advantage of increased customer satisfaction as well as business revenue.